AI in Web Development: What Can It Actually Do?
Artificial Intelligence is transforming the way websites are designed, built, and maintained. From automating coding tasks to enhancing user experience through personalization and chatbots, AI is becoming an essential tool in the digital landscape. A web development company can now leverage AI-powered tools to streamline workflows, optimize website performance, and even predict user behavior for better engagement. This shift not only increases efficiency but also opens new possibilities for innovation in web design and development.
The web development industry has already fully embraced artificial intelligence (AI), and AI is getting better at handling increasingly difficult tasks. However, its importance in web development is often not recognized or discussed. Furthermore, you should be aware of how AI is changing the landscape if you want to work in web development.
Below, we’ll go over some of these most popular applications of AI in web development, including voice-based search, testing, and coding assistants.
What Role Does AI Play in Web Development?
These days, a combination of human and artificial intelligence powers the web development industry. AI can’t do this job on its own, and humans no longer need it. Most AI use cases in web development augment the work of human programmers and facilitate faster development.
Applications of AI in Web Development
AI is already being used in many aspects of web development, from creating code to enhancing the user experience. This is evident in:
- Coding assistance
Experienced programmers can write more code without having to type as much by using coding programs. The work of a software engineer is fundamentally creative and requires sophisticated logic as well as deep familiarity with the subject at hand. But even fresh and creative solutions are made up of small, straightforward, and broadly applicable ideas that stack up like building bricks.
Example
Github’s Copilot and Codex are two programs that can help programmers by collecting short bits of code to use or suggesting the next line of code they’re working on. They can only handle short, simple programs, though, and their accuracy rates are really poor. For example, according to OpenAI, Codex has only a 37 percent chance of getting all of its code correct.
Still, it can produce code that is accurate enough to be quick and easy for programmers to use. However, this means that in order to effectively employ coding assistants, a human coder must have enough experience to spot errors and fix them quickly.
- Artificial Design Intelligence (ADI)
ADI builds comprehensive and useful e-commerce websites for users, taking care of everything from content and structure to visual design. ADI can create a website that suits any purpose and taste by asking users a few simple questions and using the vast amount of data it has trained on.
Example
In 2016, website builder Wix launched Wix ADI, which trained its new AI using the experiences of over 86 million users. With billions of possible permissions, the technology can create one-of-a-kind websites that provide users with all the features they need in a layout that suits their preferences. To complete their project, users can change themes and add text and images to these AI-designed websites. Wix ADI can either build a website from the ground up or instruct the user on how to build a website themselves.
- Smart Chatbots for a Personalized User Experience
Using an AI-powered chatbot, users can quickly find the information they need without having to do manual searches. Users can ask the chatbot questions in natural language and get immediate contact and answers. The bot can be trained to answer specific questions using information already on the website.
Example
Intercom offers businesses AI-powered chatbots that seamlessly interact with websites, apps, and other services. The bot can serve as the first point of contact before a human staff member needs to take action, but it can’t answer every type of question. In addition to helping customers with basic queries, it frees up staff time to handle more complex questions.
- Voice-Based Interactions for an Easier Search Experience
Scrolling through text-based information screens can be quite inefficient, and reading paragraphs to find the sentence you need is less efficient than quickly delivering the information you want to you. Voice search can do this: When a user speaks an inquiry about their device, an AI that is optimized for voice searches for and speaks the right information.
Voice-based searches, such as intelligent chatbots, offer a faster and more user-friendly way to find information.
Example
With voice commands, Apple’s virtual assistant Siri can accomplish tasks and retrieve information. It can communicate with and work with many other devices over long distances. Similar features can be found in Google Assistant. It is capable of the following tasks:
- Texting
- Retrieving information from the Internet
- Managing smart home functionality
- Using timers, alarms, and reminders on smartphones
- Searching for and performing music
- Translating into different languages
- SEO Made Easy
Search engine optimization requires extensive research into the best keywords, phrases, and content articles, which can be a taxing process. However, you can get all this information from SEO AI. It can provide you with all the keywords you need to include to rank well, as well as write high-performing headlines and articles.
To make Google’s own AI favorable to your website, some SEO AI can even generate text excerpts for you, creating introductions with ideal keyword density.
Example
SEO.ai, a search engine optimization tool, helps users create effective content quickly. To find content gaps, it can rank a user’s own content or suggest headlines, recommend keywords, and compare snippets to competitors. It also assigns an overall score to help people understand how well their content will rank on Google and what they can do to improve it.
- Personalizing Dynamic Content
To keep their customers coming back for more, businesses need to stay connected with them, yet generic emails and content don’t really capture their attention. Customers love messaging that is relevant and personal to them because it shows a brand understands how to meet their needs.
Even hundreds of thousands of individual customers can get personalized experiences thanks to AI-powered dynamic content customization. AI can learn about user behavior, identify where they are in the customer journey, and use data from multiple sources to create marketing campaigns with content that speaks directly to them.
Example
Braze is a customer engagement platform that helps companies foster customer-centric interactions that keep their target markets interested. With messaging that is specific, relevant, and based on each user’s current stage of the customer journey, Braze can help organizations connect with customers when it counts most.
- Website and Vulnerability Testing
Creating and executing tests for website code is a hands-on task. Each time a test runs, programmers must continue to monitor the results, make necessary adjustments to the tests, identify best-case test cases, and look for other modifications. By automatically maintaining basic tests while programmers work on more complex problems, artificial intelligence can streamline the process.
Example
Diffblue Cover, for example, is an AI-powered autonomous Java unit test writing tool that helps programmers build, update, and maintain Java applications. It works quickly; in a few hours, it can write more tests than a typical developer in a year. To increase quality assurance, it can accommodate changes in the code and continue to run tests with little or no maintenance.
Conclusion
In summary, AI offers many opportunities for web development, including improved speed and efficiency, automation, and personalization. Businesses will be able to create great user experiences in a fraction of the time thanks to AI-powered web development, which promises to completely change the way digital content is created. For a web design company in Birmingham, this means having the ability to offer cutting-edge, AI-driven solutions that cater to modern user needs. AI offers an opportunity to develop dynamic, engaging websites that can change according to user demands, potentially improving conversion rates, user engagement, and satisfaction levels. AI-powered web development gives companies the tools they need to create unique and customized experiences while also keeping them ahead of the competition.
